Willow by Cricbuz has announced an all-new streaming and linear distribution partnership with Bally Sports Regional Sports Networks. Under the agreement, Bally Sports West/SoCal and Bally Sports Southwest will broadcast regional Major League Cricket matches featuring the LA Knight Riders and Texas Super Kings to local fans.
Beginning July 5, 2024, fans in Southern California and Texas will be able to enjoy exclusive live coverage of the LA Knight Riders and Texas Super Kings across Bally Sports West/SoCal, Bally Sports Southwest and the Bally Sports app. The partnership will deliver all the exciting plays and key moments directly to these teams’ regional supporters, enhancing the local fan experience and deepening their connection to the rapidly expanding world of Major League Cricket.
“Our partnership with Bally Sports comes at a critical time as cricket has captured the hearts and minds of Americans thanks to the dramatic impact of the T20 World Cup,” said Todd Myers, COO of Willow by CrikBuzz. “Now fans in Texas and Southern California can cheer on their teams and celebrate the international stars they idolized at the World Cup in their own backyard. With this initiative, we’re not only expanding our cricket footprint, but also embedding cricket in our local communities, giving fans a personal experience of cricket’s global excitement.”
Willow by Cricbuzz will be showing every MLC match this season on TV and via its dedicated streaming app.
2024 LA Knight Riders MLC Game, Bally Sports West/SoCal:
Friday, July 5 vs. Texas Super Kings, 8:30 PM ET Sunday, July 7 vs. San Francisco Unicorns, 8:30 PM ET Tuesday, July 9 vs. Seattle Orcas, 8:30 PM ET Saturday, July 13 vs. San Francisco Unicorns, 3:00 PM ET Sunday, July 14 vs. Washington Freedom, 3:30 PM ET Wednesday, July 17 vs. Seattle Orcas, 3:00 PM ET Sunday, July 21 vs. New York, MI, 8:30 PM ET
2024 Texas Super Kings MLC Matches (Bally Sports Southwest):
Friday, July 5 vs LA Knight Riders, 8:30 PM ET Monday, July 8 vs Washington Freedom, 3:00 PM ET Wednesday, July 10 vs San Francisco Unicorns, 3:00 PM ET Friday, July 12 vs New York, MI, 3:00 PM ET Sunday, July 14 vs New York, MI, 8:30 PM ET Friday, July 19 vs Washington Freedom, 8:30 PM ET Tuesday, July 23 vs Seattle Orcas, 8:30 PM ET
