Bloomies has signed on as Fefumi Callahan’s first luxury retailer in Fields West.
FRISCO, Texas — This article was originally published by Dallas Business Journal content partners. You can read the original version here.
Bloomingdale’s is moving one of its small-format stores to Dallas-Fort Worth as part of a growing trend in retail to offer a more relaxed yet highly curated experience. .
Bloomies is scheduled to debut at Fields West in Frisco in late 2027, the New York-based company confirmed to the Dallas Business Journal. It will be the only full-price store for the North Texas retail chain. It already has outlet stores in Dallas and Grand Prairie.
The concept aims to convert online shoppers into store visitors and increase sales for current customers.
This is the first Bloomies in Texas and the fifth in the nation. It will also be a great addition to the upscale shopping scene on the metroplex’s burgeoning north side.
The company declined to disclose store costs or the number of employees.
Bloomingdale’s executives chose Frisco because of demographics, consumer spending trends and existing customer presence, said Rachel Abeles, senior vice president of customer and revenue growth.
Bloomies is the first luxury retailer to sign on to the $2 billion Fields West project, which is envisioned as a luxury shopping and living destination. Developed by Fehmi Callahan of Callahan Co., the 162-acre Field West is just one part of the larger 2,500-acre Fields development, which will be worth approximately $10 billion when fully built out and will feature some of the highest-priced homes. It is a community where people can 25 million dollars.
Over the next few years, thousands of apartments are expected to come online at Fields West, as well as stores, restaurants, office space and two hotels along Panther Creek Parkway at the Dallas North Tollway. Construction on Fields West began this summer. It is envisioned as a larger version of Callahan’s $3 billion Legacy West in Plano, home to Toyota Motor Corporation and other prominent companies.
“With Bloomy’s as one of our anchors, we believe we can deliver the best mixed-use destination in Texas, even better than Legacy West,” said Callahan. “As a luxury retailer, Bloomies is a perfect fit for our environment.”
Bloomingdale’s opened its first Bloomies store in Fairfax, Virginia, in August 2021. The newest store opened in November at The Grove Shopping Center in New Jersey. Bloomingdale’s representatives did not disclose the size of the Frisco store, but the New Jersey store will be 21,000 square feet, about the same size as the company’s other stores. Bloomingdale confirmed that the Frisco store will be two-story, but said it’s too early to share other design details.
Bloomindale’s, owned by Macy’s Company, is well-known in the retail and fashion fields. The first department store opened in New York City in 1861 and primarily sold hoop skirts and other European fashion items for women. By the 1970s, Bloomingdale’s was well-known and the brand steadily expanded across the United States.
Small stores are proliferating across the country as retailers seek to adapt to shopper habits in a post-pandemic world. Nordstrom, Kohl’s, and IKEA have launched smaller stores, especially in suburban areas. Grocery chain Trader Joe’s also jumped on the trend with its Pronto brand.
According to the company, Bloomies aims to offer a “customer-first approach,” which means the company’s collections are tailored to customers living in a particular region and their unique needs. means.
Another core mission of Bloomies is to embrace customer feedback and make changes based on shoppers’ likes and dislikes, Abeles said.
“We want to make sure we use every part of the space to evoke the best possible experience for our customers. We also want to listen and understand when it doesn’t necessarily meet their needs. We’ll adjust,” she said.
Bloomy stores prioritize upscale, contemporary convenience and fashion, with the goal of providing customers with a personalized shopping experience.
“We’re trying to combine the warmth of a local boutique with the sophistication of the Bloomingdale’s brand,” Abeles said.
