From phishing emails to deepfake videos, artificial intelligence is making scams more convincing and harder to detect.
TEXAS, USA — As artificial intelligence becomes a more common tool for scammers, experts and local law enforcement are warning the public to remain vigilant.
AI is being used to clone voices, create deepfake videos, and personalize phishing messages, making scams feel surprisingly real.
Jason Meza, regional director for the Better Business Bureau (BBB), explained how scammers are taking advantage of this technology.
“AI is advancing faster than consumers realize. Fraudsters can clone audio and create videos that look and sound like trusted family members, officials, and businesses. Yes,” Meza explained. Unfortunately, many victims don’t realize they’ve been scammed until it’s too late. ”
In Texas alone, the BBB reports that AI-based fraud is on the rise. According to the BBB, investment fraud accounted for more than $2.2 million in reported losses in 2023. Online purchases and phishing scams added an additional $1.8 million to the total.
AI allows scammers to customize their tactics. Phishing emails may appear to come from a legitimate source, such as a bank or a trusted company. However, upon closer inspection, the email address and logo are fake.
Scammers can also use AI-generated deepfake videos and audio to impersonate loved ones or officials to coerce victims into sharing sensitive information or sending money.
Sidney McBride, public information coordinator for the Temple Police Department, emphasized that these scams often create a false sense of urgency.
“Be wary of unexpected emails, texts, and phone calls, especially if you have to act quickly,” McBride said. We use AI to help us, but a little bit of skepticism can go a long way in protecting us.”
Temple police have yet to receive any official reports of AI-related fraud in their area this year, but McBride noted that a lack of reports doesn’t mean fraud isn’t happening. Victims often do not report scams because they feel embarrassed or do not know where to turn.
The Better Business Bureau and Temple Police both recommend several tips to protect yourself from AI-related scams.
Be suspicious of unknown numbers and unsolicited messages. Avoid sending money, purchasing gift cards, or sharing personal information with unknown individuals. Contact the organization directly and double-check any calls or emails from banks or officials. Keep your social media profiles private and avoid oversharing your personal information online. Use a safe word for family members when verifying your identity over the phone. Be careful about the videos and photos you share online, as they can be used to create deepfakes.
McBride also advised people to trust their instincts if something looks suspicious.
If you believe you have been the target of a scam, contact your local law enforcement agency, the Better Business Bureau, or a federal agency such as the Federal Trade Commission or the FBI’s Internet Crime Complaint Center (IC3). Reporting a scam not only helps investigators, but also protects others from becoming victims.
For resources on identifying and avoiding scams, visit BBB.org or IC3.gov.
