GRAPEVINE, Texas — This article was originally published by a Dallas Business Journal content partner. You can read the original article here.
An international clothing retailer is expanding to North Texas as part of its expansion plans across the United States.
On November 26, Dublin-based Primark announced plans to open a store in Grapevine Mills Mall. The company is focused on expansion in the South and Midwest. It also leases space at Castleton Square Mall in Indianapolis, Dolphin Mall in Miami, Gurnee Mills in Chicago, and Twelve Oaks Mall in Novi, Michigan, a suburb of Detroit.
Opening dates for these stores have not been set, but some could open in 2025, a Primark representative said.
Another Primark store is scheduled to open on December 12 at La Plaza Mall in McAllen near the southern border, making it the company’s first store in the state. Other locations announced in Texas include Hurst, El Paso and two in the Houston area. Primark has a total of 29 stores in the United States, including New York City, Philadelphia, and Chicago.
Opened in October 1997, Grapevine Mills has become an entertainment and tourism destination, especially for families with children. It features a Peppa Pig theme park, an aquarium and a Legoland Discovery Center. In 2023, the immersive art experience Meow Wolf will also make its Texas debut at an indoor mall owned by Indiana-based Simon Property Group, the nation’s largest mall owner and a major force in North Texas retail. I did.
Cavender’s Boot City, a Western wear and accessories shop, recently opened in the 1.8 million square foot mall, which includes approximately 200 retailers.
Primark sells men’s, women’s and children’s clothing, as well as home decor, furniture and beauty products.
Primark is known for its affordable prices that cater to a wide range of customers, and opened its first U.S. store in Boston in 2015. The retailer was founded in 1969 in Dublin, Ireland under the name Penney’s. We currently operate approximately 191 stores in the UK, our largest market.
In 2024, Primark reaches a major milestone with over 1 million square feet of retail sales space in the US. It partnered with creative agency VCCP US to launch its first domestic advertising campaign and opened a distribution center in Jacksonville, Florida.
In total, the company has invested more than $90 million in the United States. This is a sign of the company’s increasing focus on this region of the world.
Michelle McEtrick, Primark’s global chief customer officer, said: “Primark is still relatively unknown in the US, so we want to show smart shoppers that they don’t have to sacrifice style if they’re on a budget. I’m thinking of doing so,” he said. August statement.
Kevin Tulip, president of Primark US, said American shoppers are looking for value in fashion.
“Our continued expansion across the country demonstrates our commitment to bringing Primark’s unique mix of high-quality products at affordable prices to as many American shoppers as possible,” he said in a statement. “There is,” he said.
News of Primark coming to Grapevine comes at a time when other international retailers are expanding into North Texas. Japanese clothing store Uniqlo recently opened at the Galleria Dallas, Stonebriar Center in Frisco and Parks Mall in Arlington.
