Governor Greg Abbott announced this week that Rockwall has become the fifth community in Texas to receive the Tourism Friendly Texas Certified Community designation from Travel Texas. The evaluation, as part of the program’s first year, underscores Rockwall’s commitment to developing tourism as a key driver of economic growth and job creation.
“Tourism is critical to both the local and state economies,” Abbott said, noting that tourism generated more than $193.8 billion in Texas in 2023 and supported 1.3 million jobs. He praised Rockwall’s efforts and encouraged other communities to apply for the designation.
Tim Fennell, director of Travel Texas, highlighted Rockwall’s unique blend of lakeside activities, shopping and dining as an ideal North Texas getaway.
Rockwall Mayor Trace Johannessen expressed pride in Rockwall’s accomplishments and emphasized the economic benefits and community partnerships that tourism brings.
“We are honored to earn the Tourist Friendly Texas Community designation,” said Rockwall Mayor Trace Johannesen. “This achievement provides a significant boost to our efforts to promote Rockwall as a top leisure destination, while strengthening our partnership with the local community. We are excited to continue to create a welcoming environment for both visitors and residents, and to have a positive impact on the future of our city. looking forward to it.”
Rockwall Area Chamber of Commerce President Shane Holas echoed Johannesen’s sentiments, emphasizing the city’s commitment to providing an exceptional experience for visitors.
“We are thrilled that Rockwall has been recognized,” Horace said. “This recognition reflects our commitment to welcoming visitors and providing great experiences through vibrant local businesses, beautiful attractions, and engaging community events. We are proud to offer a warm and inviting atmosphere and look forward to continuing to showcase the charm and hospitality that makes our city a destination for everyone.”
The Tourism Friendly Texas Program is designed to strengthen local tourism development efforts and provide communities with an opportunity to improve their economic prospects by increasing visitor engagement. For more information about the program, visit gov.texas.gov/tourism-friends-texas.
