Texas Attorney General Ken Paxton is investigating WK Kellogg Co., a Michigan-based grain company, as it could violate consumer protection laws through artificial dyes in grains.
The Attorney General said Kellogg would tout Froot Loop, Frost Flakes, Apple Jack and Rice Krispies as “health”, but some of them contain the petroleum-based artificial food dyes he claims and are linked to high activity, obesity, autoimmune diseases, and endobacterial-related health issues and cancer.
“An important part of fighting for our children’s future is putting an end to corporate deceptive practices aimed at misleading parents and families about food health,” Paxton said. “Artificial food coloring has been shown to have a disastrous effect on health, and foods containing these dyes should not be advertised as “healthy.” Every company, including Kellogg, is accountable and contributes to a broken health system that has been mistakenly misrepresented about its food, making Americans healthy. ”
The Attorney General said the company announced by 2018 that it would remove chemical preservatives from its products from its products.
The Battle Creek-based company has removed dyes and BHT from products sold in other countries, including Canada, but has not removed them from products sold in the US.
Local 4 contacted Wk Kellogg Co. for a statement.
Kellogg Company was split into two separate companies in 2023: Kelanova and WK Kellogg Co.
Kellanova focuses on global snacks, international cereals and noodles, but the North American cereal brand is under WK Kellogg Co.
The investigation comes when Robert F. Kennedy, director of the Health and Human Services, began implementing a plan to “re-again American health.”
As part of the plan, the U.S. Department of Health and Human Services (HHS) announced a major restructuring at the end of March, down from 82,000 full-time employees to 62,000.
“We’re not only reducing bureaucratic sprawl, we’re reconciliating our organization with our core missions and new priorities in reverse the chronic disease epidemic,” Kennedy said in a March 27 release.
Reducing exposure to highly processed foods and artificial dyes is part of Kennedy’s plan.
This also happens after the US Food and Drug Administration banned red dye No. 3 from food in January.
The agency has banned synthetic dyes. This gave the food a red tint, as research revealed that it caused cancer in laboratory rats.
Manufacturers will need to remove dyes from foods until January 2027, and will need ingested drugs, such as cough syrup, until January 2028.
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