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Check out the trailer here Check out the first episode here
AUSTIN, Texas (August 22, 2024) — University of Texas Athletics, in collaboration with Learfield Studios, is proud to announce its first original content series for the newly reimagined LHN (Longhorn Network) powered by Endeavor Streaming. The exclusive three-part series, titled “We Are Texas,” will premiere on August 22. Viewers will have the opportunity to enjoy in-depth content highlighting the incredible accomplishments of the Texas volleyball program, celebrating their second consecutive national championship, as well as a special profile on 2023 NCAA Final Four Most Valuable Player, Madisen Skinner.
“We Are Texas” offers an inside look at one of college volleyball’s most successful programs, capturing the essence of Texas volleyball’s legendary success and the culture that drives it. The series will give fans an unprecedented look at the team’s journey, from historic wins to exclusive behind-the-scenes moments as the team prepares for the 2024 season.
“Longhorns Nation loves Texas volleyball, and this streaming platform and series is another avenue for fans to learn more about our great program, student-athletes and coaching staff,” said Drew Martin, executive senior associate athletic director at the University of Texas. “We are very excited about this series and the others our talented athletic and Learfield Studios staff will produce.”
The series is produced by Learfield Studios and Texas Athletics creative and communications staff and will be available exclusively on the free LHN streaming service. Additional long-form programming highlighting the lives of student-athletes across various sports and on campus will be available on LHN this fall.
“We’re excited to collaborate with the University of Texas to launch our first-ever original content series that takes an in-depth look at the team that set a new standard in college volleyball,” said Lucas Motta, vice president of Longhorn Sports Properties. “This new series is just the beginning of what we have in store, and we look forward to bringing you even more in-depth storytelling on LHN in the coming weeks.”
The LHN service is enabled by Endeavor Streaming’s Vesper platform, a complete end-to-end streaming solution that enables leagues, rights holders and media properties to build and deliver memorable direct-to-consumer streaming experiences to fans.
To watch “We Are Texas,” or for more information on LHN and how to download the app, visit the official Texas Athletics website, powered by SIDEARM Sports, at TexasLonghorns.com/LHN.
About University of Texas Athletics
Over the past five years, Texas Athletics has won 12 national championships and 54 conference titles. The program also undertook the largest facilities renovation in the history of collegiate sports across all 21 sports and a revamped football game day experience. During this time, Texas has won three of the last four Learfield Directors’ Cups, an award given annually to the nation’s best performing athletic department. Texas Athletics is one of the few self-supporting sports programs in the nation, generating $7 million annually for the university’s academic operations. The program does not receive state funding. Texas is a proud member of the Southeastern Conference.
About Endeavor Streaming
Endeavor Streaming, a subsidiary of Endeavor, is a global leader in premium video distribution and monetization of live and on-demand sports, entertainment, media and lifestyle content. Through its complete end-to-end streaming platform and unique services offerings including advisory and consulting, growth marketing and custom front-end development, Endeavor Streaming helps content creators, brands and rights holders transform, grow and scale their direct-to-consumer businesses. Endeavor Streaming is a trusted partner to leading global brands, broadcasting tens of thousands of major events each year, including WrestleMania and UFC fight cards, and powering streaming services such as WNBA League Pass, UFC FIGHT PASS and NWSL.
About Learfield
Learfield is a leading media and technology company serving the collegiate sports world. Learfield owns and leverages extensive industry data sets and relationships through digital and physical platforms to drive revenue, growth, brand awareness and fan engagement for brands, sports and entertainment properties. With connections to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield has a presence in collegiate sports and live events to maximize impact and reach to targeted audiences. With solutions that deliver a 24/7, 365-day fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game tickets, athletic program donor identification, exclusive custom content, innovative marketing initiatives, NIL solutions and advanced digital platforms. Since 2008, the company has been the title sponsor of the highly regarded Learfield Directors’ Cup, supporting athletic departments across all divisions.
