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“What’s better than a great combo? Easy, Texas-sized combo.” And the Wrangler and Whataburger’s new joint capsule collection is the hottest combo of all of them. that’s right. Iconic Western and Denim label Wrangler joins forces with the Texas-Favorite Burger chain to offer serious retro styles just in time for spring. Though not the most obvious candidates for mutual collaboration, pairing still feels like a natural partnership, especially considering both brands have deep roots in Texas culture and pride themselves in their lasting commitment to quality and authenticity at every bite (and each button down).
“Here at Wrangler, we’re all about weaving our legacy into what’s fresh today,” said John Meger, Wrangler’s Vice President of Global Brand Marketing, in a press release announcing the collaboration. “And this collaboration is no exception. We’ve worked with Whataburger to offer a Western style with the iconic orange and white Whataburger logo and the tagline aspect you crave more.”
The collaboration drops in time for the start of Texas rodeo season, but you don’t have to be a cowboy (or cowgirl) to enjoy the limited edition drop. The 33-piece apparel and accessories collection includes curated male and female items, including nostalgic graphic t-shirts, denim jackets, truck driver hats, and of course, jeans decorated in Whataburger’s signature “Flying W” and other drool-filled burgers-pervasive images.
Whether you’re heading out for a two-stage session with SO or trying to spice up your look when you’re hungry, one of the best fast food burgers (and breakfasts) in the country, Wrangler and Whataburger’s Sizzling Edition Drop, has everything you need to bring your Texan Attet to unique fashion.
